The Challenge
In 2022, Chan Luu experienced a 20% drop in orders and a 25% drop in revenue. Compounding this was a critical stockout of best-selling products, lasting nearly three months from November 2022 to February 2023. This not only caused lost sales and disruption to marketing campaigns, but also reflected a deeper disconnect between marketing and inventory.
Conative AI provided predictive product analytics Chan Luu’s team used to develop a new strategy based on product performance.
By leveraging real-time insights into their entire catalogue - not just stock and sales levels, but also conversion rate, ad spend, views, and website placement at the product and variant levels - both teams could align on which products to stock and promote, improving cash flow while improving revenue.
A New approach
Conative AI has become an indispensable part of Chan Luu's operations, and this new approach has made Chan Luu a bigger, more profitable, and healthier brand.
For their Ecommerce Director, Michelle Chen, “Conative AI is the ultimate analytics tool for anything related to product performance.”