Conative AI Blog

Cross-Functional Collaboration: How to Break Down Silos Between Marketing and Inventory

Ever noticed how sometimes it feels like the marketing and inventory teams are speaking different languages? It happens more often than not in many brands and if not managed properly can cause significant issues all the way from over under stock to pausing marketing campaigns. There are several ways to break down such barriers and get everyone on the same page, but before we get there let’s discuss why these issues exist in the first place.