Melinda Maria frees up cash with the help of Conative AI
Melinda Maria is one of LA’s fastest-growing jewelry brands, adorning celebrities, such as Julia Roberts, the Kardashians, and Michelle Obama, with unique pieces.
Given the high - and often trend-driven - demand for their jewelry, the brand found it difficult to accurately plan inventory.
The team forecasted annually using Excel spreadsheets and rule-based formulas. The process was time-consuming and lacked the precision to prevent under- and over-stock.
Best-selling products were out-of-stock ~30% of the year — leading to lost sales and disruptions to marketing campaigns. Overstocked product categories were tying up cash.
With Conative, Melinda Maria shifted to real-time inventory forecasts — allowing the team to make quicker and more accurate inventory decisions with less work.
About Melinda Maria
Melinda Maria started designing jewelry as a child, inspired by her mother’s personal collection. She moved to Los Angeles in her early 20’s and began selling her first pieces to women waiting in line at Starbucks.
Since founding Melinda Maria Jewelry in 2010, her designs have been worn and promoted by iconic celebrities across film, music, entertainment, and politics.
The brand has been featured in Vogue, Cosmopolitan, and Vanity Fair — and donates a portion of its profits to organizations empowering women including Beauty Bus and Chrysalis.